Hopefully this is a trend and not just an outlier. I think the popularity of Substack -- especially liberals like Greenwald, Taibbi, Scott Alexander and Yglesias -- showed a big market of curious liberals tired of being intellectually shepherded by an increasingly liberal and activist media. Substack has shown there's money to be made by bucking this, and legacy media companies like the New Yorker may be trying to follow suit.
Hopefully this is a trend and not just an outlier. I think the popularity of Substack -- especially liberals like Greenwald, Taibbi, Scott Alexander and Yglesias -- showed a big market of curious liberals tired of being intellectually shepherded by an increasingly liberal and activist media. Substack has shown there's money to be made by bucking this, and legacy media companies like the New Yorker may be trying to follow suit.