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Personality-driven egocracy is the natural result of the repackaging of politics as a pure entertainment product, as described in Neil Postman’s “Amusing Ourselves to Death”

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For an example of how an attention-optimizer at the other end of the moral character spectrum from Trump can gain power, consider Volodymyr Zelenskyy, who literally got elected president out of nowhere by playing a guy who gets elected president out of nowhere on TV. If we are doomed to be dominated by attention-optimizers in this generation, we might do well to think about what mechanisms could favor Zelenskyy types over Trump types.

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Nice work. As a newcomer here I’m glad to witness an at-bat like this; in baseball it looks like a solo shot over the top deck in dead-center. Haven’t read anything that traces the evolution from Burnham’s concept to now so convincingly, but that does seem to nail it.

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I'm more convinced by the Hank Green argument that this is first and foremost a media revolution. https://www.youtube.com/watch?v=d8PndpFPL8g

I'd say that attention is zero-sum in a way that capital equipment and human capital are not. Land is also zero-sum, but monopolizing attention is a different sort of thing and not so easily monopolized as land, especially as new media lose their luster. Also, per the Green argument above, media decentralization encourages a recklessness, both in the early printing press and present era, that make influencer leaders a high variance bet at best.

Influencers may well be a new elite class, supplanting some of the role of both religious leaders and organization stalwarts. Similarly, we are seeing a return to patronage systems led by personalistic leaders and influencers can play that game well. But I think the scale will not match that of the mandarins as they must ultimately shove one another aside and not stand on one anothers' shoulders.

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I found all this rather depressing, Noah. Well argued, but depressing.

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